DAPHNE
WESTER
Senior Copywriter, Marketing Copy Wizard, Technical Writer, Editor, Proofreader, Screenwriter
Lead Copywriter for By Dash
Here's a taste of some of the collateral I've created for By Dash, going beyond copywriting to ideate marketing campaigns, wireframe designs, and provide creative direction.
Marketing Emails
Creative Contributions: Campaign ideation, copy, wire-framing, subject line & pre-header development, and creative direction
Landing Pages
Creative Contributions: Website Copy, SEO Keyword Development, Script Writing, Marketing Brand Strategy
Product Pages
Creative Contributions: Marketing messaging hierarchy, copy, SEO keywords, wire-framing, creative direction of photography and images
About Me
I’m an NYC-based senior-level copywriter and editor with over 10 years of experience crafting strategic, engaging content across diverse industries, including kitchenwares, home décor, interior design, finance, beauty, fashion, fitness, wellness, food & drink, hospitality, pets, apparel, and more. I have a master’s degree in multivariate statistical analysis, yet I’m also a creative (what a unicorn!), so my expertise lies in crafting exciting and creative copy that both resonates with audiences and delivers quantifiable results—whether it's through social media, email marketing, website content, or product copy. My superpower is taking complex topics and spinning them into content that is accessible and, dare I say, fun for audiences.
Currently, I'm the lead copywriter for StoreBound, home to Dash, a nationally beloved kitchen appliance brand known for making “America’s #1 Waffle Maker." An industry leader in the home cooking space, Dash invites families to gather at home, cook, eat, and be merry, giving them peace of mind about what’s in their food for healthier and happier living.
Previously, I was the junior copywriter at Jonathan Adler, the luxury decor brand favorited by celebrities that serves up modern American glamor with a side of sass.
In addition to copywriting, I've contributed longform articles to many pop culture and lifestyle digital publications including Collider, Elite Daily, Streaming This Weekend, Young Entertainment Magazine, and Accessibility.com. I’ve also previously worked as a social media manager in the hospitality industry and as a producer for local television nightly news.
Additionally, I'm a sketch comedy writer and screenwriter who has been active in the Upright Citizen's Brigade community since 2017, having completed the sketch writing suite of classes as well as courses in pilot writing.
My motto is C.R.E.A.M. (Cats Rule Everything Around Me). My particular pop culture obsessions are true crime and horror, but will discuss rom-coms. Ask me about True Detective Season 1.
Education
New York University
MA in Humanities and Social Thought, part of the John W. Draper Interdisciplinary Program in the Graduate School of Arts and Sciences
Florida State University
BS in Mass Media Studies with minor concentration in Political Science + MS in Multivariate Statistical Analysis of Populations (Demography)